INTO THE HEART OF MEETINGS
Basic Principles of Meeting DesignEric de Groot & Mike van der Vijver
Into the Heart of Meetings is a book about the essential processes that take place during meetings and how to influence these processes through Meeting Design in order to obtain the best outcomes. Into the Heart of Meetings is the first book ever about Meeting Design, a new profession that has taken shape over the past 10 years but that is still far from mature.
The authors introduce the main principles that underlie the profession, as well as the main practical issues that Meeting Designers face and need to solve.
As a result, Into the Heart of Meetings is both an explorative study and a textbook. Its enormous number of practical cases puts the content in day-to-day working practice.300+ pages | English edition
MindMeetings conference design wins Eventex Award: conference of the Year!
8th of May 2014 , Meeting Design course, University Luzern
15th – 18th of May 2014 , MEA 2014, Kuala Lumpur | website
21th – 23th of May 2014 , MD design course Indentcity, Hyderabad
3rd – 5th of November 2014 , ICCA Congress, Antalya | website
26th of March 2014 , Meetings and Events Summit, Madrid | website
25th March 2014 , GCB Symposium, Groningen | website
22nd March 2014 , Russian Meetings Industry Forum, Moscow | website
8th March 2014 , XL workshop RAI, Amsterdam | website
13th – 14th January 2014 , Convening Leaders, PCMA, Boston | website
20th of November 2013 , EIBTM Corporate Buyers program, Barcelona | website
19th of November 2013 , ICCA Young Professionals Forum, Barcelona | website
2nd and 3rd of November 2013, ICCA conference, Shanghai | website
6th of june 2013, Logeion Communicatiecongres, Noordwijk | website
6th of june 2013, NBTC | Holland Marketing, Amsterdam | website
2nd – 3rd of June 2013, Convention4u 2013, Salzburg | website
21st – 23rd of May 2013, IMEX, Frankfurt | website
14th of May 2013, The MPI South Florida Summit, Boca Raton and Miami | website
24th of April 2013 , the Meeting & Incentive Summit, Madrid | website
18th of April 2013, Remote session MPI Ottawa Chapter | website
17th of April 2013, Remote session MPI Finland Chapter | website
25th – 27th of March 2013, GIBTM, Abu Dhabi | website
1st of March 2013 , at the Beurs van Berlage in Amsterdam | more info
28th of January 2013 MPI’s European Meetings and Events Conference at Montreux | website
15th of January 2013 Fresh Conference at Copenhagen | website
„ Meeting Design is not about getting attendees to the right location.
It’s about getting in their minds.”
QuotesHere are some opinions from both colleague professionals in the meetings industry and representatives from the worlds of business and science:
Voor opdrachtgevers is het leven een stuk gemakkelijker geworden. Bij de selectie van een organisator van hun bijeenkomst hoeven ze voortaan nog maar één vraag te stellen: heb je ‘Into the heart of meetings’ gelezen? Dit fantastische boek van Eric de Groot en Mike van der Vijver is verplichte kost voor iedereen die professioneel bezig is met evenementen.
With numerous real-world case studies, practical ideas, and thoughtful suggestions, Into the Heart of Meetings can help us design successful meeting experiences—and, arguably, help ensure desired outcomes for our courses and learners.
The book combines a theoretical framework with a great many examples and practical tools. As a result, it is not only useful for professionals in the Meetings Industry, but also for managers and consultants who use meetings as a means to achieve their goals.
I've read your entire book on the flight back to the USA, after working with you in Kopenhagen, and I loved it …
Sceptical and psychological, provocative yet inspiring, this book is going to change the way we design and think about meetings.
Into the heart of meetings è un libro, freschissimo di stampa, interessante e molto utile per chi vuol capire il meccanismo del successo e dell’efficacia dei meeting.
The authors’ views on meetings that have strategic importance for organisations are fresh and unconventional.
For people who think they’re in a hurry: should you read this book? Well, if you are in any way involved in the planning and organizing of meetings, absolutely! In fact, it should be compulsory reading for everyone involved in the meeting industry – not just meeting designers. I know of no other book that so clearly describes the meeting design process and the importance of ensuring that content, environment and logistics are each contributing to the successful outcome of the meeting. Whatever your role, you will learn from this book.
Don’t even try to integrate the learnings of this book in your classical marketing system – but apply the essence of it if you have strategic projects you want to generate a strong outcome. I personally applied “Meetings into the Heart” together with Eric de Groot in a experimental meeting – and the outcome was highly emotional and effective. This will be the new way to enhance emotionally “transformation management”.
'Into the heart of meetings', goes to the heart of meetings, and it also touches on something else: Meetings not only need to have a heart, but also a soul. That is what resonates in the many examples given by Mike and Eric in their book. I shall certainly design and experience meetings differently from now on.
Great job! It reads very fluently and there's some really interesting, thought-provoking content. The format is very appealing too; it's a very well 'designed' book.
Ik ben begonnen in jullie boek en ik vind het echt geweldig. Heel inspirerend en ook grappig met die kritische noot aan het einde. Voor mij is het heel waardevol omdat er ook veel praktische voorbeelden in staan waarin heel duidelijk gemaakt wordt wat met de theorie bedoeld wordt.
True or false?
The Meeting Industry acts like a car manufacturer who doesn’t know what people are doing when they actually sit inside a car.
meeting design solutions for international meetingsMindMeeting was co-founded in 2001 by the authors and specialises in the design of effective programmes for international meetings: conferences, conventions, seminars, workshops, etc. The innovative formats MindMeeting designs have gained increasing attention because of their added value for strategy issues in organisations. Into the Heart of Meetings captures the experience gained and the concepts developed from the authors’ work through MindMeeting.
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