INTO THE HEART OF MEETINGS

Basic Principles of Meeting Design

Amazon ebook Amazon paperback Bol.com paperback

Quality in Meetings (QM) Promo Actie

Events

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15th of January Fresh Conference at Copenhagen | website 

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28th of January MPI’s European Meetings and Events Conference at Montreux | website

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1st of March, at the Beurs van Berlage in Amsterdam | more info

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25th – 27th of March, GIBTM, Abu Dhabi | website

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17th of April, Remote session MPI Finland Chapter  | website 

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18th of April, Remote session MPI Ottawa Chapter | website

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24th of April, the Meeting & Incentive Summit, Madrid | website

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14th of May, The MPI South Florida Summit, Boca Raton and Miami | website

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21st – 23rd of May, IMEX, Frankfurt | website

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2nd – 3rd of June, Convention4u 2013, Salzburg | website 

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6th of  june, Logeion Communicatiecongres, Noordwijk | website

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6th of  june, NBTC | Holland Marketing, Amsterdam | website

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2nd and 3rd of November, ICCA conference, Shanghai | website

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„ Meeting Design is not about getting attendees to the right location.
It’s about getting in their minds.”

Quotes

• Voor opdrachtgevers is het leven een stuk gemakkelijker geworden. Bij de selectie van een organisator van hun bijeenkomst hoeven ze voortaan nog maar één vraag te stellen: heb je ‘Into the heart of meetings’ gelezen? Dit fantastische boek van Eric de Groot en Mike van der Vijver is verplichte kost voor iedereen die professioneel bezig is met evenementen.

  dagvoorzitter.nl

• With numerous real-world case studies, practical ideas, and thoughtful suggestions, Into the Heart of Meetings can help us design successful meeting experiences—and, arguably, help ensure desired outcomes for our courses and learners.

  learningsolutionsmag.com, USA

• The book combines a theoretical framework with a great many examples and practical tools. As a result, it is not only useful for professionals in the Meetings Industry, but also for managers and consultants who use meetings as a means to achieve their goals.

  cimunity.com, Germany

• I've read your entire book on the flight back to the USA, after working with you in Kopenhagen, and I loved it …

  Adrian Segar, Author of "Conferences That Work"

• Sceptical and psychological, provocative yet inspiring, this book is going to change the way we design and think about meetings.

  Martin Sirk, CEO ICCA – International Congress and Convention Association

• Into the heart of meetings è un libro, freschissimo di stampa, interessante e molto utile per chi vuol capire il meccanismo del successo e dell’efficacia dei meeting.

  Italiaconvention.it

• The authors’ views on meetings that have strategic importance for organisations are fresh and unconventional.

  David Hughes, President Foundry, Foseco International Ltd.

• For people who think they’re in a hurry: should you read this book? Well, if you are in any way involved in the planning and organizing of meetings, absolutely! In fact, it should be compulsory reading for everyone involved in the meeting industry – not just meeting designers. I know of no other book that so clearly describes the meeting design process and the importance of ensuring that content, environment and logistics are each contributing to the successful outcome of the meeting. Whatever your role, you will learn from this book.

  Simon Waddell, Meeting Design ǀ Planning ǀ Production, Switzerland

• Don’t even try to integrate the learnings of this book in your classical marketing system – but apply the essence of it if you have strategic projects you want to generate a strong outcome. I personally applied “Meetings into the Heart” together with Eric de Groot in a experimental meeting – and the outcome was highly emotional and effective. This will be the new way to enhance emotionally “transformation management”.

  Polo Looser, MCI Group, VP Strategy & Consulting

• 'Into the heart of meetings', goes to the heart of meetings, and it also touches on something else: Meetings not only need to have a heart, but also a soul. That is what resonates in the many examples given by Mike and Eric in their book. I shall certainly design and experience meetings differently from now on.

  Juanita Wijnands, Interculturalist

• Great job! It reads very fluently and there's some really interesting, thought-provoking content. The format is very appealing too; it's a very well 'designed' book.

  James Lancaster, Cat Publications, UK

• Ik ben begonnen in jullie boek en ik vind het echt geweldig. Heel inspirerend en ook grappig met die kritische noot aan het einde. Voor mij is het heel waardevol omdat er ook veel praktische voorbeelden in staan waarin heel duidelijk gemaakt wordt wat met de theorie bedoeld wordt.

  Marijke van Houwelingen, organisatie-comite IIA congres

FRESH13 Kopenhagen:
MindMeetings’ Eric de Groot wins FRESH Award for best session format.

True or false?
The Meeting Industry acts like a car manufacturer who doesn’t know what people are doing when they actually sit inside a car.